The School of American Ballet (SAB) launched its 2024/2025 marketing campaign to elevate its profile as the premier institution shaping the next generation of American ballet.
At its heart, the campaign celebrates SAB students not just as performers, but as future leaders and artists—in life as much as on stage. The campaign line, "On Stage In Life", reflects this duality.T
Transparency effects symbolize openness, growth, and transformation. Vibrant colours add energy and modernity, distinguishing the visuals from traditional ballet stereotypes. Student imagery is central, portraying real SAB dancers in motion and in everyday moments—grounding the campaign in authenticity.
Through this campaign, SAB asserts itself as the future of American ballet—an incubator of talent, discipline, and character.
New Visual Identity — Youssef+Partners
The firm’s identity has evolved — from Youssef and Partners to Youssef+Partners.
The replacement of the ampersand with a plus sign is intentional. The “+” symbolizes partnership, collaboration, and strength in unity. It represents the synergy between the firm and its clients — a team working together toward powerful outcomes.
Youssef+Partners stands for more than just a name. It stands for boldness, clarity, and results. It reflects a mindset:
We don’t make excuses. We deliver.
We lead with confidence.
We win — together.
This change reinforces our position as leaders in arbitration. It signals a brand that is modern, focused, and built with clients in mind. The new identity is a visual expression of who we are and what we stand for.
We are Youssef+Partners.
Firm. Focused. Forward.
We are a team of scientists who simply love dogs. We work to provide accurate insights for improved dog care. Our customers can trust us to deliver precise results for their dogs and we don’t settle for anything less. We care for your dog as much as you do. This is the reason why we want to provide detailed information about your dog – so that vets and owners can provide better health care. — We empower you to give your dog the best care possible. At Dognomics, your pup's health & longevity is our main focus.
Design/illustration/art direction/artwork: Boban Vaiagich, agency: DigitalSilk, Miami.
CrawlSF — Connecting San Francisco Through Culture, Events, and Community.
CrawlSF’s visual identity is as unique as the city itself—bold, unexpected, and unmistakably San Francisco. It captures the city's wild energy in a way no one else does.
CrawlSF is more than just an event guide—it’s a curated experience of San Francisco’s energy, culture, and unique character. By spotlighting everything from high-energy pub crawls to neighborhood festivals and underground concerts, CrawlSF has become a central hub for locals and tourists looking to make the most of the city.
Genate, a brand of SNP Therapeutics, leverages genetic testing to support moms-to-be every step of the way on their pregnancy journey. Our mission is to empower women with personalized, science-backed prenatal nutrition plans that promote their baby’s cognitive development. By providing expert guidance and evidence-based tools, we help women make informed choices and approach pregnancy with confidence. Backed by our team of registered dietitians, the Genate test and our tailored prenatal vitamin options offer the care and resources you and your baby need for a healthy, empowered start.
Lightning Cosmetics is a startup brand specialising in athletic cosmetics and personal care products designed to keep up with your unstoppable spirit.
We empower athletes to lead confident, active lifestyles by enhancing their natural beauty with high-performance skincare and makeup made to endure any challenge.
The visual identity is created with a help of digital strategist Ana Sanchez.
Xullu is redefining the host travel agency space—boldly reimagining and transforming the industry from the ground up.
This platform is shaking up the Host Travel Agency game—reinventing a tired industry with fresh, innovative thinking.
Once exclusive to companies and organizations, Xullu’s private platform is now open to everyone—unlocking VIP access to 1M+ hotels, cruises, resorts, tours, and more.
O2 UK
O2 is developing two IPs for O2 — one focused on Apple products and the other on Samsung. Each needs a distinct visual identity that feels unmistakably O2, while also clearly reflecting the personality of the respective brand: energetic and creative for Apple; emotive and inspiring for Samsung.
Me21 – Premium Supplements Redefining a Balanced Life
A new brand from Supplement Lifestyle LLC, Me21 offers a holistic approach to wellness through nutritional support that is simple, pure, and in harmony with the planet.
Me21 provides a complete range of premium supplements—from sports performance to everyday wellness—backed by European safety certifications and verified by independent, third-party labs.
Transparent labeling, clearly outlining ingredients and their sources.
Me21 lives by these values:
Sustainability. Transparency. Balance. Leadership. Education. Activity.
Me21 isn’t just about supplements—it’s a movement toward a more balanced, conscious life.
The Mogharebi Group
Multifamily Real Estate Experts. Client-Focused.
We don’t just broker—we partner. Our approach is built around understanding your goals and crafting tailored strategies to maximize your apartment investments.
From start to finish, we bring Wall Street expertise to Main Street, combining deep market insight with top-tier marketing, debt, and advisory services. The result? Strong relationships, smooth transactions, and smart growth.
Evlo Fitness is a fitness & wellness method for anyone who is looking to improve their body and health in the process of finding the best version of themselves.
Smart, science-backed workouts that get results—without burning you out.
With our app and membership, you'll get the perfect schedule to feel strong, not sore.
NewDevRev is committed to following New York State Fair Housing Regulations as New York City's first consumer portal dedicated to new development real estate.
Monolith Investment
Monolith’s core values are: Community Engagement, Quality, Integrity, Safety, Innovation, Environmental Responsibility, Reliability, and Lifestyle.
Monolith has a bold, brave approach to building homes, yet using efficient, simple, direct way to achieve the excellence in construction.
Safe investment, a secure home, unique experience of modern living.
DOOM
I spent over 7 years at Havas London working on multiple Bethesda titles. Here's a look at the DOOM OOH campaign we rolled out across the UK and Benelux.
The new look of the ATP world wide communication.
From initial concepts and player treatments, through to World Tour and Tournaments, finishing with the World Tour Finals in London. Both concept and executions developed with Tom Moore.
DEATHLOOP
During my 7 years at Havas London, working across several of Bethesda’s iconic brands, I designed and delivered print-ready assets for the Deathloop digital and print OOH campaign, rolled out across the UK, Australia, New Zealand, Benelux, Spain, and France.
The official 2016 launch of Dishonored. Print and digital campaign.
Design/illustration/art direction/artwork: Boban Vaiagich, agency: Superhero, London.
The official 2015 launch of ElderrScrolls. Print and digital campaign.
Design/illustration/art direction/artwork: Boban Vaiagich, agency: Superhero, London.
Wolfenstein II: The New Colossus is an action-adventure first-person shooter video game developed by MachineGames and published by Bethesda Softworks.
The UK print and digital campaign. Shown here is Waterloo Dominion and Routemaster bus outdoor.
Original art created by Bethesda.
Design/illustration/art direction/artwork: Boban Vaiagich. Agency: Superhero, London.
Fragrance launch campaign.
Design/art direction/retouch: Boban Vaiagich, agency: Grey, London
Bethesda Game Studios, the award-winning creators of Skyrim and Fallout 4, welcome you to Fallout 76, the online prequel where every surviving human is a real person. Work together, or not, to survive. Under the threat of nuclear annihilation, you’ll experience the largest, most dynamic world ever created in the legendary Falloutuniverse.
This was a print/outdoor launch campaign for the UK, France, Netherlands, Australia and New Zealand.
Original art created by Bethesda.
Design/illustration/art direction/artwork: Boban Vaiagich. Agency: Superhero, London.
Rage 2 is a first-person shooter video game developed by Avalanche Studios in conjunction with id Software and published by Bethesda Softworks. The game is the sequel to the 2011 game Rage. The game was released for Microsoft Windows, PlayStation 4 and Xbox One on May 14, 2019.
This was a print/outdoor launch campaign for the UK, Sweden, Norway, Australia and New Zealand.
Original art created by Bethesda.
Design/illustration/art direction/artwork: Boban Vaiagich. Agency: Superhero, London.
The official 2016 launch of Fallout 4. Print and digital campaign.
Design/illustration/art direction/artwork: Boban Vaiagich, agency: Superhero, London.
Rebrand. London, UK.
“Real knowledge is to know the extent of one’s ignorance.” Created to connecTT.
Design/illustration/art direction/artwork: Boban Vaiagich.
¿Cómoqueno? London and Barcelona.
Sacoor Brothers is a Portuguese clothing line.
Sacoor Brothers started out as a small fashion retail store that sold clothes exclusively for men. It was located right in the heart of the European capital of Lisbon, on a busy street where the smell of freshly brewed espressos and delicious pastries filled the air. Even today, the brand offers its customers espressos as they are welcomed to lounge and feel right at home while they shop for their favourite styles. The brand is proud to bring lifestyle through a unique retail experience, along with our in-house complimentary tailoring service to ensure customers receive a perfect fit.
The shown visuals is from the rebrand project..
Design/illustration/art direction/artwork: Boban Vaiagich, agency: Grey Lisbon.
Brand identity and packaging of Brakes, their white label brand for wholesale.
Design/retouching/art direction/artwork: Boban Vaiagich.
Agency: Deep, London
Hugo Boss fragrances adcepts and key visuals.
Design/art direction/retouch: Boban Vaiagich, agency: Grey, London
Brochure design, social media, editorial, brand activation, B2B, B2C communication pieces.
Brand identity.
Design: Boban Vaiagich, agency: ¿Cómoqueno? Barcelona, London.
Knopp Biosciences — Changing the Course of Human Health Knopp’s pipeline consists of investigational drug products that have not been approved by the U.S. Food and Drug Administration. These investigational drug products are undergoing clinical study to verify their safety and effectiveness. — We are driven by our unwavering commitment to patients, our partners, and the bioscience community to revolutionize medicine.
Design/illustration/art direction/artwork: Boban Vaiagich, agency: DigitalSilk, Miami.
South Africa, press ad campaign for the UK.
Design/illustration/art direction/retouching/artwork: Boban Vaiagich, agency: Publicis, London.
Selection of logos for direct clients or through other design studios, or advertising agencies in London, Lisbon, Barcelona and Belgrade.
Brand identity, packaging.
Design: Boban Vaiagich, agency: ¿Cómoqueno? Barcelona, London.
Brand identity.
Design: Boban Vaiagich, agency: ¿Cómoqueno? Barcelona, London.
Arthouse is a new pey-per-view channel broadcasting in Serbia and Balkan region.
I’ve created the brand identity and further development is in process.
Design: Boban Vaiagich, agency: ¿Cómoqueno? Barcelona, London, Belgrade.
Press ads - art direction, design
Design/illustration/art direction/artwork: Boban Vaiagich, agency: ¿Cómoqueno? Barcelona, London.
Variuos samples of packaging in the UK, Portugal, Croatia and Serbia.
Design/illustration/art direction/artwork: Boban Vaiagich, agency: ¿Cómoqueno? Barcelona, London.
Campaign identity, POS posters and press ads.
The in-store posters shows real pilots, flight attendants. Kiwis who can indeed fly.
Design/illustration/art direction/artwork: Boban Vaiagich, agency: ¿Cómoqueno? Barcelona, London.
Arthouse is a new pey-per-view channel broadcasting in Serbia and Balkan region.
I’ve created the brand identity and further development is in process.
Design: Boban Vaiagich, agency: ¿Cómoqueno? Barcelona, London, Belgrade.
